It can give an upbeat, kick start to any presentation and introduce many points. It is also beneficial to use video when tendering or bidding for work.

It is also a good item to leave with the panel to remind them of your key points.

The benefits of a video are that it allows the presentation audience to gain a visual insight into specific areas  that may not otherwise be represented as clearly.

Promotional Videos can be used in many ways, for many different organisations and for many purposes.

These may include; to promote an organisation generally; to promote a specific service or product, to raise awareness for a particular issue or initiative; to show innovative ways of working and demonstrate best practice.

Documentary film is a broad category of visual expressions that is based on the attempt, in one fashion or another, to "document" reality.

Although "documentary film" originally referred to movies shot on film stock, it has subsequently expanded to include video and digital productions that can be either direct-to-video or made for a television series.